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Published 09:53 27 May 2017 BST
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After a loss, in the early days of the season, Keane lost the plot and seriously asked the players how they could ever be taken seriously in their Lonsdale kit. In his Sportdec column, Elliott writes:
'Roy went on to say that, in his opinion, it was important when opponents seen you in the tunnel, that you had an aura about you. That you looked like champions, so you could have that mental edge over your opponents. 'He went on to say that opposing teams would be coming to Stadium of Light and looking down at us because we were in our Lonsdale gear. 'He mentioned that when he was at Manchester United, he felt teams were mentally done when they seen the team looking the part going onto the pitch.'Sunderland went on a superb winning run, late in the season, and were promoted as Championship winners. That summer, The Black Cats switched from Lonsdale to Umbro and Elliott admits they looked the Premier League part, at least.
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