WWE fans are having fun with the name of the UK’s newest newspaper

When you launch a new brand, it makes sense to check whether the name you're using has other connotations.

That way, you can stop things like Susan Boyle launching a new album with the hashtag #susanalbumparty. The newest newspaper in the UK hasn't embarrassed itself quite so much, though it did find itself subjected to a barrage of tweets from WWE fans. The reason? It's called New Day, which already has its own connotations in wrestling circles. https://www.youtube.com/watch?v=gvPq4KmimaM If you were wondering what sort of response the launch received, wonder no more. https://twitter.com/ArcticHimpys/status/699955042414108672 https://twitter.com/bqsl/status/699991900670070784 https://twitter.com/OllyDawes/status/699959646702997506