Jeremy Clarkson launches his ‘own version of OnlyFans’

Yep - you read that correctly.

Yes - you read that correctly, Jeremy Clarkson has launched a new site with the name inspired by infamous online content subscription site, OnlyFans.

Clarkson is a real shrewd businessman, capitalising on TV, farms, pubs, breweries and shops.

While many people hear the moniker 'OnlyFans' and instantly think of the more lewd corners of the internet, it must be said that this is nothing of the sort.

In fact, it's nothing to do with online content, but rather a platform that gives fellow farmers the chance to advertise "unique experiences" in rural areas.

While the content may be vastly different, it's name certainly draws on the famous online site as he's named this project 'Only Farmers'.

The home page of Only Farmers. Image: Screenshot.

In fact the new business takes centre stage in the latest series of Clarkson's Farm which is currently streaming on Amazon Prime.

Series five details everything from the last year on Diddly Squat from the day-to-day challenges of farming to the protests down in London at the end of 2025.

Only Farmers, whose website is live and can be seen here, offers a wide range of experiences from stargazing to food and drink tasting and much more.

The site also features a social media aspect where people can post about experiences, follower users and like and comment - rather the same vein as Instagram.

Unique experiences in the countryside

Experiences listed on the platform include glamping pods in Scotland for six people for £220 per adult, farm visits in Jedburgh for £15 per adult or even an 'animal walkaround' at Thorabella Farm for £6 per adult.

The app remains in its beta stage and only lists a few experiences, but is surely set to expand from here.

Explaining the purpose of the app, former Top Gear host Clarkson wrote on his page: "There are experiences in the countryside you never knew existed."

The website further states in its FAQs: "The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events.

"Only Farmers is launching with UK farms first while welcoming visitors from around the world to discover the British countryside.

"From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer."

In terms of pricing, it said: "Farmers pay a 7.1% commission only on confirmed bookings. The first £300 earned through Only Farmers is completely free."

The site says customers pay a 2.5% customer service fee at checkout and can also give a tip to the farmer, 100% of which they receive.

Other famous faces from the show are on the site too with Kaleb Cooper and Lisa Hogan both having profiles.

Kaleb's profile reads: "This is real farms. Real people. Real countryside."

What the reviews are saying about Clarkson's Farm Series 5

Jeremy Clarkson. Credit: Getty.

The new season of Clarkson’s Farm focuses on Jeremy Clarkson’s efforts to modernise Diddly Squat Farm, as he deals with major farming challenges, a changing political landscape, and the growing demands of running his new pub.

As The Guardian gave it three stars out of a possible five, it wrote that “you might as well call him Jeremy Kardashian”.

“From his multi-million pound beer brand to souvenir emporium flogging cufflinks, there’s such a cult of personality around the bumbling berk now that he’s basically morphing into Kim, Khloé et al. Stick to the farming, Jeremy!”, the review continues.

“If the point of Clarkson’s Farm is to show people how difficult it is to be a farmer, and yet Clarkson’s biggest gripe is the number of pint glasses tourists steal from his pub, that seems like a fairly difficult structural flaw to overcome.”

“Clarkson, or at least the version of himself he presents in this series, has softened over time. Throw in a reminder of his mortality – a scene where he becomes breathless after rashly trying to saw down a Christmas tree unaided really does look like death is looming – and it’s time for a new Farmer Clarkson to emerge”.

Metro was far more scathing in its review, however, as it rated the new series a mere 2 out of 5 stars.

“Clarkson’s Farm’s new season proves why it needs to end“, Metro writes.

“Now we’re up to season five; however, the novelty has somewhat worn off. The wince-inducing antics of season one just feel rinse-and-repeat at this point.“

“Much like the animals on the farm that Jeremy grows oh so fond of, you have to know when to let go and accept that it’s time to put them down. In other words: Quit while you’re ahead.“

Harriet Cowan and her future on Clarkson's Farm

Fans of Clarkson's Farm will know who Harriet Cowan is, and she recently debuted a makeover ahead of the new series.

As she became a temporary stand-in while Kaleb Cooper was on tour, Harriet Cowan quickly turned into a fan favourite last year.

Viewers are now waiting in anticipation to see if she'll be lighting up our TV screens once more, and joining Jeremy Clarkson for yet another series.

She posted the major update on Instagram recently, when she said: "I’m so excited to finally share Life on the Farm - my new book.”

“This is such a personal project for me. Inside, I share what the farming way of life truly means, the values I live by, and of course what a typical day on the farm really looks like.”

“I also wanted to open up about the challenges and realities Britain’s farmers are facing today, and why buying local isn’t just a slogan - it’s a way of life. Farming has been passed down from my grandparents to my parents, and now to me.”

Nobody knows if Harriet is set to return for the new series a