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Published 23:12 28 Jun 2017 BST
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'The sponsoring company would get its logo at the center of the ring at Las Vegas' T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring,' ESPN reports. 'The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.'Before now, beer company Tecate paid the most money for boxing's largest single-fight sponsorship for the Floyd Mayweather and Manny Pacquiao showdown. That was $5.6 million.
What's most interesting is that Conor McGregor is not tied to Reebok for the Floyd Mayweather fight.
The Crumlin man is sponsored by the sportswear firm for MMA but not for boxing and, Christ, what a lucrative come-and-get-me plea that would be.
The estimated purses for both fighters ahead of the fight that will stop the world - even if some will pretend it won't - is quite frankly staggering.
Forbes report that the pair will receive approximately the following:
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