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Published 11:23 17 May 2018 BST
Updated 12:10 11 Sept 2018 BST
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Next year's Challenge and Champions Cup finals are set to take place in Newcastle but there could be another trip slightly further afield in 2021.
According to Le Journal du Dimanche, in France, Heineken are keen to make a greater sponsorship investment in the tournament again. The report suggests that Champions Cup will remain in the tournament title. However, it would be known either as the 'Heineken Champions Cup' or the 'H Champions Cup'. An announcement is expected in early June.
Gavin Mairs in The Daily Telegraph has backed up those reports and has gone a step further. He claims that the 2021 Champions Cup final could take place in Amsterstam, with the Amsterdam Arena [54,000 capacity] the most likely destination. The city, of course, is home to the Heineken brewery.
The 2020 final, writes Mairs, looks set for the Stade Velodrome in Marseilles but Tottenham's revamped White Hart Lane is also in contention.
It looks like we may all be able to drop the facade soon enough and go back to simply calling it the Heineken Cup.
It is ever thus.
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