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Published 12:26 5 Apr 2019 BST
Updated 12:30 5 Apr 2019 BST
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"People want to see the hero and the heel. They want to see people who don't like each other. No one is interested in two people who respect each other and want to hug each other before the fight - 'good luck, I hope I don't hurt you and I hope you don't hurt me too'.
"People want to see genuine conflict. That's what boxing is, essentially, two guys fighting each other.
"Everybody likes to see Micky Ward vs. Arturo Gatti. That's one of the rare occasions when you get two guys with no animosity but whose styles gelled three times to the point that they were some of the best fights you'll ever see in your life.
"It's so rare that that happens. But Floyd Mayweather, Naseem Hamed, Mike Tyson... guys who have very controversial careers with stuff that happens behind the scenes. And it just converts into cash for everyone around."
Frampton is adamant that a third clash with Santa Cruz would do massive numbers but, unfortunately, the Mexican is not interested.
"It could have happened with me and Leo Santa Cruz but the fucker won't fight me for a third time," Frampton said.
"I've been trying for long enough. I'm giving up!
"I don't know [if that fight will happen.] I've signed with Top Rank now so the Oscar Valdez is probably the more realistic one but I can't wait on Leo Santa Cruz and let him dictate my career."Football

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