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Published 10:36 29 Oct 2018 GMT
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"The principle of This is Me is that it's about the whole person," says Paulette Cohen, Director of Diversity and Inclusion at Barclays. "It isn't just a focus on what's wrong, it's a focus on how a particular condition may be a part of the whole person and who they are."
Being an employee-led initiative gave This is Me an authenticity that helped colleagues feel they could add their stories, and the project was a tremendous success. The number of employees that sharing their stories has grown from nine to over 200. In 2014, Barclays followed the campaign by signing the Time to Change pledge to change how employers think and act about mental health in the workplace.
"One of our colleagues told her story in January this year," says Paulette. "Within 24 hours, she had 500 emails from colleagues saying 'That's how I feel' or 'You've really inspired me' or 'I have a family member who's experienced something similar'. The power of colleague-led story telling is really important."
"For some members of our staff who see our supporters or see our colleagues, it helps them understand that it's okay to go up to somebody and ask how they are," says Kim Healey, Everton's People Director.
"It equips you with the information to be able to signpost them to the relevant places. It's pitched at all levels, so no matter what your understanding is, you would be able to pick this up straightaway in 20 minutes.
"What it doesn't do is make you an expert in mental health. It's not there for you to open up people and put them in a vulnerable position. It's there for you to just listen, support and signpost."
Giving training to everyone at the club, rather than a handful of individuals, helps create an environment of understanding: everyone has done the training, so everyone knows the score.
"We class ourselves as the Everton family," Kim adds. "We're the people's club. It's always important to ask ourselves if someone's away from the business or isn't acting the same as they would do normally, do they have the support they need?"
"There is that stigma," says Mark French, Head of Health, Safety and Environment at Willmott Dixon, one of the biggest construction companies in the UK. "They don't want [mental health issues] to be seen as a sign of weakness.
"People are always driving for the next level of success, whether it be another project or a promotion, and it could often be seen as a sign of weakness that if you do struggle with a sort of anxiety or depression, that you can't handle the job."
Willmott Dixon are tackling the issue on their own sites through the company's All Safe Minds campaign, which aims to "make sure that whenever you need help, you know exactly where to find it."
As part of the campaign, Willmott Dixon has signed up to the Mental Health First Aiders initiative.
The two-day training scheme gives First Aiders the skills to spot people who may be struggling, listen to employees and workers who need help and signpost them to the appropriate support services.
The problem is not unique to one construction firm, however; it's an industry-wide problem. To try and change the culture across the industry, Mark regularly sits down with representatives from several major construction firms to ensure that everyone is on the same page when it comes to mental health.
"We've agreed on a set presentation," says Mark. "We've all agreed that we will only deliver that programme on all of our projects.
"Many years ago, every construction company said that their [training] was better than anybody else's, and you all had to go away and spend a day on a particular course. We don't want to do that. This shouldn't be hard work for these people."
Due to the transitive nature of the construction industry, contracted workers are often moving from one firm to another. "Most of us share 60% of the same supply chain," Mark adds. "So 60% of the people who are on that project are all moving from the main Tier 1 contractors around their sites."
Having the same set of procedures, standards and attitudes on every construction site would help change the conversation around mental health on an industry-wide scale.
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