7 things that UKIP’s haunted new lion logo is thinking

You're gonna hear them roooaaar!

UKIP, that definitely not racist but extremely relevant political party with zero MPs, have only gone and had a bloody rebrand. That's right, a membership that prides itself on holding steadfastly onto traditional values and emblems were given the choice between two exciting new designs at their annual conference in Torquay. In the end it was no contest. This effort, which was presumably designed to position the party in between Lorraine and Loose Women on the political spectrum of daytime TV... ...was roundly beaten by ratio of 5 to 1 by this mouth-breathing lion with a slightly darker hue. And as any member of UKIP will tell you, there's nothing wrong with being of a slightly darker hue - some of our best friends are of a slightly darker hue! But the proud new emblem of the nation's most yer da party has got us thinking. There's a haunting faraway look in the lion's expression that just doesn't leave you. It keeps returning to your thoughts for no apparent reason, a bit like UKIP's constant weekly presence on Question Time. Here's our best guesses of what the running through the troubled feline's mind...

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