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Published 17:28 31 May 2022 BST
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"All you need is sun, cha chas, and sit out like a maple tree for hours," she explained. Seems relatively simple, to be fair. On Instagram, she added: "It ain't easy work, but no one said it would be! Never thought I'd have this much in common with a maple tree!" Her new business venture is largely being celebrated on TikTok, where most are impressed with Matto's "sense of business." "We love an entrepreneur," wrote one user, while another commented, "I'm out here just letting mine go to waste." Matto is also the founder and CEO of a subscription site called Unfiltrd, featured in publications like TMZ, Rolling Stone and Business Insider. The jump from farts to sweat was presumably fairly simple, as Matto previously told Buzzfeed that she is "very aware of the different types of niches and markets out there."@stepankamatto Just another day in the life on unfiltrd ?❤️? #LENOVOJUSTBEYOU #FrunktheBeat #funskit #10MillionAdoptions ♬ Blue Blood - Heinz Kiessling & Various Artists
She explained: "Over the years, I've gotten a few messages from men and women wanting to buy my worn bras, panties, hair, bath water, etc. I thought farts were super niche, but also something fun, quirky, and different! It's almost like a novelty item!" First fart jars, now sweat jars; what could be next? Wait, don't answer that.@stepankamatto It was the best of times, it was the best of times. #FrunktheBeat #LENOVOJUSTBEYOU #10MillionAdoptions ♬ Not me starting a TikTok trend purrrrr - Preston is over party?
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