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Published 21:24 15 Aug 2022 BST
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"We're looking for fun even in uncertain times like these," said Matt Jacquot, Namespace Sales Manager. "And with these two characters, we want to encourage positive change and even foster a little more tolerance."
With founding members from the US, UK, China, France, Spain and India, the team chose freelance Ukrainian designer and illustrator Denys Samboval to work on the project and help make their Karen and Joe dreams a reality.
"I take inspiration from the everyday," Denys explained before adding, "and we've all seen Karens or Joes in the news or in our daily lives, so this project was easy to relate to."
A Kickstarter funding campaign has been launched in the hopes of securing the funding for the production of the £15 figures.
"Ultimately, for us these two figures embody qualities we can all be guilty of, and so they can help us keep our inner Karens and Joes in check," Namespace continued. "We're all equal, and rather than shout about how the rules don't apply to us, or sigh as people treat us like doormats, we could all have some fun while being more patient, accepting, and tolerant of each other."

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