JOI is becoming one of the most popular sex trends

It's now one of the top ranked categories.

As the headline states, this fetish, or rather category, is called JOI.

The premise of a JOI is fairly self explanatory given that it literally stands for: jerk off instructions, reports Vice.

A person looks into the camera and tells you how to, you know what...

MelRose Michaels, the founder of Sex Work CEO, told Vice: “JOI to me is an erotic performance style where the speaker, through voice, video, or text, guides the viewer or listener through the act of masturbation.

“It blends control, seduction, dominance, and emotional connection all at once."

In recent years, JOI content has steadily been climbing through the ranks on adult sites with the category being ranked in the top 100 globally fairly consistently.

Avery Martin of Clips4Sale explained to Vice: “JOI as a concept has existed for a long time, but it’s only more recently that it got a name and became its own recognized fetish."

So there you have it folks.