This is why people are freaking out over something called ‘Balmain’ today…

It's all over our timelines.

The word 'Balmain' has been trending worldwide today and has been all over our Facebook feeds too, so what's all the fuss about? Balmain is a french clothing line famous for dressing people like Kim Kardashian and Kendall Jenner - and their high street collaboration with H&M went on sale today. The reaction was remarkable.

The Long Game.

https://twitter.com/KayyFitzz1/status/662233014869602305?ref_src=twsrc%5Etfw

The Madness

https://twitter.com/TheGodsAndDante/status/662266855281807360

Indifference.

https://twitter.com/nickyode/status/662274459190108161

The despair.

https://twitter.com/SartoriallyInc/status/662283246915465216

Facebook Fear.

London Lunacy.

https://twitter.com/BobbyBreuer/status/662237824972947456?ref_src=twsrc%5Etfw

Resignation.

https://twitter.com/Amybellxxx/status/662228346382741504 We're not ashamed to say it almost completely passed us by.