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Published 11:58 24 Dec 2016 GMT
It’s a fairly rudimentary yet strangely addictive game which sees the user’s face transported onto an elf’s body, which Snapchat users navigate (by tilting their heads left and right) down a snowy slope collecting gifts and avoiding pesky rabbits along the way.
Although it’s hardly the most revolutionary game you’ll ever see, there’s a competitive element in that users race against the clock and collect points so it’s likely to inspire plenty of competition between friends on Snapchat, who can send pictures of their efforts to fellow users.
It’s not the first time that games have featured on Snapchat – brands such as Under Armour and ESPN have previously featured games within the Discover feature on the app – but according to Tech Crunch, native games such as Santa’s Helper are going to become increasingly common in the future.
Procrastination levels are about to go off the scale.Lifestyle
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