We don’t mean to alarm you but the price of Freddo bars is going up

It’s been a tough time for chocolate lovers these last few years.

Manufacturers have been gradually chipping away at the level of actual chocolate content in their products for some time and then there was the ultimate insult of the quite scandalous change to the Toblerone bar. As if that wasn’t bad enough, it’s now emerged that the price of Freddo bars is on the up and pretty soon someone is going to have to shout stop. According to the Guardian, US food conglomerate Mondelez, who own Cadbury’s, are increasing the price of the Freddo bar by 20% and it might not be the only product affected. Mondelez said that they were being forced to implement “selective price increases” as a “last resort,” despite profits of $548 million (approximately €514 million) in its last three-month financial period. “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range,” a Mondelez spokesperson told The Guardian. Mondelez’s decision to raise prices in the UK means that a Freddo will now cost 30p instead of 25p. Excuse us while we digest this difficult news...

Main image via Cadbury