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Published 11:20 27 Mar 2015 GMT
Updated 11:56 28 Jul 2015 BST
Brainbox scientists believe they may have the key to this age old vanquisher of sexual conquests.
They think they have come up with a way of stimulating an erection using special blue light.
This beautiful ray gun of hope is even named after the Greek love god Eros (its less catchy name is the 'erectile optogenetic stimulator').
So far it has only been tried on rats, but feel free to send a tester out to JOE guys. The things we do for science.

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