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The study also found that reassuringly, 46 per cent of those surveyed, via OnePoll, are aware of their dogs' SPF needs, with 21 per cent making sure their pups are suitably protected every time they go outside.
Generation Z – those aged 18-24 – are more conscious of their dogs suncare requirements, with 65 per cent aware that dogs should use SPF or sun protection.
A third claimed that although the importance of putting SPF on their dog is new information to them, they’ll be doing so all the time now.
And a further 28 per cent will do it 'when they remember'.
Dr Anna Ewers Clark added: “Human sunscreen has a number of additives in them and fragrances which can be an irritant to dogs’ skin, so using a pet-safe sunscreen is the best way forward.
"Make sure you are applying that before going into the sunshine - ideally 15 minutes before giving it a chance to soak in.
“If you’re using SPF 30 on your dog, reapply every 30 to 45 minutes. It’s very difficult to over apply it so if in doubt, put on another layer.
“The minimum safe SPF for dogs is 30. But with any new cream, test it on your dog before you need it.
“One of the things with pets which we don't have to think about so much with people is making sure they don't lick it straight off.
“I sometimes recommend that if you have a dog that quite likes a treat or a puzzle feeder, put sunscreen on them and give them the puzzle feeder to distract them for a few minutes while it soaks in because otherwise it will lick it straight off.
“It’s easier to reapply when you’re out because they’re distracted by everything else that's going on. Reapplication is important so take it with you.
“When you’re putting some on yourself and think it’s getting a bit warm and has been a while since I've put it on, make sure you put it on for your pet as well.”
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