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Published 12:50 10 Sept 2017 BST
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Until recently, ketchup has been the dominant force in the condiment charts, but mayo has now officially pipped red sauce to the post.
Industry figures from Kantar Worldpanel show sales of mayonnaise have risen by 6.9% to £152.2million, while ketchup seems to be falling out of favour, dropping by 2.7% to £145.5million. By volume, ketchup was down by 4.2% and its rival up 7.3% in the year up to April.
Laurie Booker, marketing director for brand design agency Cowan, told The Grocer: "There have been some interesting innovations within mayo while ketchup has remained largely the same. A wider flavour choice means mayo has become more appealing and intriguing."
A number of pretenders to ketchup's throne have arrived in recent years, such as Sriracha and hot sauce, which may have diverted sales away from the classic condiment.
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