Heinz Absolut Tomato Vodka Pasta Sauce returns to stores

This sounds incredible!

Now, the brands are giving the public what they want by relaunching as the love for the trend continues with countless TikTok videos, recipes and listings on popular restaurant menus.

After selling out in just four days for the initial launch, Heinz x Absolut Tomato Vodka Pasta Sauce made the world go crazy.

So much so, that purchases were limited to two per customer to keep fans at bay, with some reselling jars for up to £250 on eBay (and even now being sold for £20!).

In what was one of the most unexpected partnerships of the year, the purveyors of some of the finest food and drink in the land joined forces to make the dreams of Pasta alla Vodka lovers come true.

Its launch came after a certain supermodel created a viral sensation with their social media recipe for spicy vodka pasta, becoming one of the trendiest recipes and now a staple in the culinary world.

Despite only launching in the UK, the response across the globe was overwhelming, with fans desperate to get their hands on the once limited-edition pasta sauce:

Heinz consumer care teams also received an influx of messages, with one fan mentioning they’ve “been desperately trying to get it” and numerous asking, “will you be restocking?”, with messages continuing more than a year on.

A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.

During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy notes with the rich tomato and fragrant basil.

Simply warm the sauce through your cooked pasta on the hob and you’ll be dining like a supermodel in no time.

This first-of-its kind collaboration is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.

The relaunch comes as Heinz recently expanded its pasta sauce range with a trio of new flavours inspired by TikTok:

• Tomato & Spicy ‘Nduja
• Tomato, Sicilian Lemon & Ricotta
• Tomato, Black Garlic & Roasted Garlic

Heinz x Absolut Tomato Vodka Pasta Sauce is available exclusively at Waitrose from 29 July, plus other retailers from Autumn 2024.