Coca-Cola has released a new flavour that tastes like ‘dreams’

It's the latest flavour in their Creation series aimed at Gen-Z

Coca-Cola has released a new 'dreamworld' flavour that tastes like the "surrealism of the subconscious." The drink is the final in the company's Creation series. The previous flavours in the series are 'byte,' 'starlight,' and one created in partnership with DJ Marshmello. Each of the flavours features an barcode on the can or bottle that takes you to an Augmented Reality music experience. The 'byte' flavour was released in May and was marketed as tasting like pixels in an "amazing nod to gamers" and a flavour that transcends "both the digital and physical realms." After the release of the 'byte' flavour, Oana Vlad, Coca-Cola’s senior director of strategy, said he hoped the beverage "provoked debate and curiosity." He told CNET: “What I find especially exciting about this Coke Creation is the intentional air of mystery in defining the taste of a pixel. Related links:

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