PIC: Kanye West’s claim about the greatness of his new album takes self-importance to a new level (even for him)

Nobody does self-promotion quite like Kanye.

Mr West will soon release a new album and if the man himself is to be believed, it’s going to be a game-changer and nothing the music world has heard before. Yesterday, Kanye tweeted details of the track listing on ‘Swish,’ what he called 'the best album of all time'. https://twitter.com/kanyewest/status/691489910293991424 Keen to take it to the next level, he invented a new term that will require anyone discussing the greatest albums of all-time to come up with a new sub-category: album of the life. https://twitter.com/kanyewest/status/692083418083921921 Let's hope 'Swish' lives up to his giant expectations.